'Brand Launch' was a project assigned by the Professional Practice class in the second year of the Bachelor of Fashion Design (Honours) course at RMIT. The task was to put together a brand proposal for an imaginary fashion brand, stating the brand's DNA, customer profile, competitors, range plan, and marketing strategies. Scroll down to view a few screenshots from the assignment, or click on the 'PDF' icon below to view the whole document displaying all of the above, including technical illustrations and visual elements.